I’ve been mulling this concept over for a long while and it took Josh Helfferich’s single image to bring the concept into sharp focus. My thesis (and you won’t like this) is that every major “flagship” phone in the Western market is now made in the same mold, with the same trade dress, with one goal in mind: to fool the casual observer into thinking that everything is an iPhone. While you can argue on the outliers, the truth is right there. Every major phone released in the past four years has cleaved to this design for dear life. The trend began, popularly, with the Nokia 5800 (some would argue that Meizu M8 was the first) and hasn’t stopped since.

The manufacturers’ fear is palpable and it’s time this parade of phones, designed to mimic one major phone, stopped. It’s bad for the consumer, it’s bad for the carrier, and it’s bad for the manufacturer. (more…)